TRIDEM SPORTS AG and EBU extend cooperation for FIS Alpine and Nordic World Ski Championships 2015 and 2017

 

Geneva, 02 December 2011

The European Broadcasting Union (EBU) has extended its contract with TRIDEM SPORTS AG for the exploitation of the commercial rights to the 2015 and 2017 FIS Alpine and Nordic World Ski Championships, to which the EBU also holds the broadcasting rights.

In May 2009 the EBU assigned Tridem to exploit, on its behalf, the commercial rights to the 2011 and 2013 Championships in Garmisch-Partenkirchen, Germany, and Oslo, Norway, respectively. At these events, TRIDEM provided project management, onsite implementation and marketing and sponsorships sales services for the EBU.

As per date Tridem is currently completing sales of all sponsorship package sales for the 2013 FIS Alpine Ski World Championships in Schladming, Austria and the and 2013 Nordic Ski World Championships in Val di Fiemme, Italy. The success of the marketing constellation of an agency backed by a consortium of broadcasters has given clear signals to the market and sponsors of a secure and first-class delivery of the commercial rights to these important events.

“We are proud about this early renewal of our contract with the EBU, which gives us and the sponsors the chance to plan for the long term and to maximise the return from the sponsorship of the FIS Alpine and Nordic World Ski Championships” says Christian Pirzer, owner and CEO of TRIDEM SPORTS AG.

“This cooperation is a prime example of the EBU's adaptability to ever-changing market demands, and we are satisfied with the professional approach of all parties involved, ” says Stefan Kürten, Director EBU Sports & Business Department.

“The EBU/Tridem partnership has been a sound success under somewhat challenging economic conditions in recent years, so we are pleased to continue with this winning formula,” says Ingolfur Hannesson, Head of EBU Winter Sports Rights.

Note to Editors:

European Broadcasting Union (EBU)
The European Broadcasting Union (EBU) is the largest association of national broadcasters in the world (75 active Members, 43 associate Members). The EBU helps public service broadcasters to deliver unique high quality programming to their audiences. It offers Members technical, operational and legal services, and coordinates a growing supply of quality content for radio, television and new platforms. The Eurovision and Euroradio networks, operated by the EBU, carry daily exchanges of programmes, music, sports events and news between Members, and other media players. More on: www.ebu.ch and www.eurovision.net
The European Broadcasting Union has concluded an agreement with the FIS, the International Ski Federation, to broadcast the upcoming Alpine and Nordic Skiing World Championships. Under this agreement, the EBU has acquired all worldwide media and commercial rights, until 2017.

TRIDEM SPORTS AG
is a Swiss full service sports marketing agency specialising in marketing and sales of sponsorship rights. TRIDEM was founded in 2008 by former IMG European Head of Sports & Entertainment, Christian Pirzer.

Contacts:

TRIDEM SPORTS AG
Mr Christian Pirzer
CEO TRIDEM SPORTS AG
Tel.: + 41 (0) 44 226 6900
cpirzer@tridemsports.com

European Broadcasting Union (EBU)
Ben Steward
EBU Communications Officer
Tel. +41 22 717 2213
Mobile: +41-79 244 6535
steward@ebu.ch

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